Behind the Scenes
MEET THE ASTER & FERN TEAM
Here at Aster & Fern, we like to think that we’re a little bit different to other consultancies. Coming from professional backgrounds but with an incredible amount of hands-on social media and marketing experience, we have the knowledge and know-how to get to the heart of your business and determine the best next steps just for you. There’s no one-size-fits-all approach here.
With a combined social media following of close to 200,000 along with award-winning personal blogs, you can be assured that we haven’t simply read about the latest online trends and changes, we’ve actually tried and tested them.
With clients across the UK, Aster & Fern have quickly established a reputation for delivering a personal, passionate and practical service. We live and breathe all things marketing and are always excited to share what we know. We love a good algorithm discussion, too. How can we help you?
Karen Beddow
karen@asterandfern.com
Karen has an eclectic mix of skills. As well as being a founder of Aster & Fern, she runs the award winning family travel blog Mini Travellers. She is also a Trustee, Lawyer and Board Member, all of which add to her very varied skill set.
Karen has used her skills developed over fifteen years in a professional environment as commercial litigation solicitor to create and then turn Mini Travellers into an established, multi award-winning business.
Karen is confident that most women have significant skills they have learnt in professional careers that can be adapted and flexed to suit a new business or career. She is dedicated to coaching and mentoring other women to achieve their career and business goals.
Sarah Christie
sarah@asterandfern.com
Sarah has built a broad mix of skills throughout her career. As well as being an SEO expert here at Aster & Fern, she runs the award winning Digital Craft Studio Extraordinary Chaos and co runs Cruising For All Cruise Website.
Sarah has built a broad skillset during her 20 years as a Hairdressing product Educator in London and Hairdressing Tutor to building successful digital sites which are read worldwide. The skills developed during this time has enable her to reach a wide audience, by identifying her target markets and reaching via these customers via SEO, thus building engaged audience.
She believes this is a skill any business owner who understands their own business can learn.
Kirsty Fletcher
kirsty@asterandfern.com
Kirsty (@greenbank_interiors) has fast become one of the UK’s most trusted and influential interiors influencers. With over 90K engaged Instagram followers, an award-nominated interiors blog – Greenbank Interiors – and an incredible 2 million monthly reach on Pinterest, Kirsty has first-hand insight in to what makes followers tick.
Kirsty specialises in working with businesses and brands to help them define and understand their audience and to increase their reach and engagement in the social media arena.
Part of the small team who founded the successful North West-centric InstaMingle events, Kirsty is looking forward to running further social media courses and meet-ups under the Aster & Fern umbrella.
Helen Walsh
helen@asterandfern.com
Originally from a teaching background, Helen started her small craft business after having her first child and seeking a more flexible way of working. She has since established the popular Homely Rose blog dedicated to showcasing her love of craft, DIY and interiors. Combined with her fast increasing social media following, there’s little Helen doesn’t know about developing creative content to engage an audience.
As an experienced small business owner herself, Helen is keen to share her knowledge and creative skills with other businesses and to help them to define and implement their brand strategy and improve their presence on social media.
Co-founder of the popular InstaMingle events, Helen will be organising and hosting more workshops and events for small business owners on behalf of Aster & Fern.
Lauren Jones
lauren@asterandfern.com
Lauren Jones is a social media executive and lifestyle photographer working for Aster & Fern on a freelance basis alongside running her own popular travel business, Dog Friendly Destinations.
Lauren’s former role as a physical education specialist training primary school teachers combined with a passion for seeking out North Wales’ and Cheshire’s best family-friendly hotspots, makes her Aster & Fern’s ‘go-to’ expert when working with wellness and family-focused brands.
Charlotte Bevan
hello@hellowhitespace.co.uk
Having worked in the design and marketing field for eleven years, Charlotte founded her business Hello White Space in 2011 and has been a self-employed brand and website designer ever since! She loves nothing more than to thoughtfully create and carefully develop brand identities and websites in order to capture the essence of small businesses.
Charlotte loves the idea of showcasing what makes a client’s company special through the design of their logo, marketing materials and website. She aims to genuinely connect with her clients to provide them with the most personal, easy and light-hearted service – and to design artwork they love and which will resonate with customers, business contacts and peers alike.
Working with a vast number of companies, varying in size, industry and culture, Charlotte’s specialism is helping small business owners in the creative marketplace realise their dreams by providing them with a brand identity and a website they are proud of, in order to begin their business (ad)venture.