influencer marketing

Influencer Marketing Part 2 – Creating an influencer marketing campaign

Now you’ve created your short list of influencers that you’d like to collaborate with (click here for Part 1 to find out how to find the right ones for your brand), it’s time to put a roadmap together. By roadmap we mean a plan suited to your product or service – it could be week by week or month by month depending on how much time you have (or need to) allocate to your campaign.

Influencer Marketing Part 1 – How to choose the right influencer for your brand

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Influencers are excellent content creators. Their success stems from being creative and they have first-hand insight into what makes their audience tick. And they’re often a much cheaper option than using a traditional marketing agency. However, choosing an influencer/s to collaborate with can seem like a very overwhelming task. Here are our top tips to help you on your way.