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Aster and Fern

AsterFern

Make managing your content easier with Facebook’s Creator Studio

Make managing your content easier with Facebook’s Creator Studio

Facebook· Instagram

If you’re using Facebook and Instagram for your content marketing, do you use Facebook’s Creator Studio to manage your content?

No more logging in and out of different accounts, Facebook Creator Studio lets you manage posts, insights and messages from all of your Facebook Pages in one place.

How to optimise your business for ‘near me’ searches

How to optimise your business for ‘near me’ searches

Online Search

With the best will in the world, we can’t all be organised all of the time. Only today, a business acquaintance was asking on Facebook if anyone knew somewhere local she could buy a flipchart and stand – oh, and it had to be that day as it was for an event the next day. The local office supply chain shop had closed and Amazon couldn’t send her one quickly enough.

The small business guide to getting started on Instagram

The small business guide to getting started on Instagram

Instagram· Social media strategy

Instagram is a powerful marketing tool when it comes to creating organic brand awareness but where do you start? Here are our top tips for getting your product or service in front of potential customers on this incredibly popular platform.

Seven quick tips to get you off to a flying start on Pinterest

Seven quick tips to get you off to a flying start on Pinterest

Pinterest· Social media strategy

An unsung hero amongst the more commonly shouted-about social media channels, with over 250 million people around the globe using Pinterest every month, it’s the one platform where users are actively seeking out new ideas and new products. They come to Pinterest to plan and to buy.

Five reasons why Mingling is good for you and your business

Five reasons why Mingling is good for you and your business

Networking

I, Rachel, might be the least likely member of the Aster & Fern team to be writing this as ask me what word best sums up my networking experience and, quick as a flash, I’d reply ‘painful’. A classic INTJ for those of you familiar with Myers-Briggs; I’m an introverted lover of logic and only marginally less awkward than Dr Spock, particularly when it comes to my absolute nemesis … small talk.

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